You’ve probably heard about investors who got in on the “ground floor” of a company that grew to be a huge success. But successful investing isn’t about luck or genius. Instead, it’s about building durability.
Here are some suggestions:
- First, think long-term. Most investors make their money over time, not overnight. You’ll want a welldiversified portfolio of quality investments and plan to own them for the long term.
- Next, invest in quality. For stocks, quality is often measured by the steadiness of earnings and dividend growth over time. For bonds, one measure is an investment-grade credit rating with a relatively low risk of default.
- And finally, build a long-term strategy to provide a roadmap for your investment choices. You may want to make changes periodically, but do it for the right reasons, like changing goals or tolerance for risk.
But overall, follow a durable strategy personalized for your life.
This content was provided by Edward Jones for use by Linda Drake, your Edward Jones financial advisor, at (480) 985-2651. Edward Jones, Member SIPC