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Real Estate

You will not find your next home on the Internet

by UpClose Publications June 10, 2012
written by UpClose Publications June 10, 2012

Did I get your attention? Good! While the title of this article is not completely true, it does have some merit.

Research has shown more than 90 percent of buyers start their home search online. Sites like Zillow.com, Trulia.com, Realtor.com and Homes.com are the some of the most visited sites. So, what’s the problem with looking for a home on one of these sites? It all comes down to two inherent problems with how these sites procure their information. The problems are Internet Data Exchange (IDX) and Garbage In, Garbage Out.

Let’s start by looking at IDX. Internet Data Exchange is an automated data feed provided by the Multiple Listing Service (MLS) to a Web site. The MLS decides what data in a home listing it will feed to a home search Web site. This information contains the basic information about a home (i.e. list price, square footage, number of bedrooms and baths, etc.). It is supposed to only feed active listings to these sites, but ARMLS decided many years ago to create a separate category for a listing status called Active With Contingencies (AWC). These listings also are fed to home search sites.

AWC listings are listings in which an executed contract is in place and, therefore, any subsequent contracts would only be in back-up position. This is a way for a seller and his agent to continue to market a property even though it already has an accepted contract. Typically, homes remain in AWC during the inspection period, or until all contingencies have been removed. Homes then move to pending status in the MLS, and, at that point, no longer get fed to home search sites via IDX.

This all translates into frustration. Frustration for buyers, who spend hours online looking at properties, only to find out, from their agents, that those properties are already under contract. Frustration for agents, who have to tell their clients that the home of their dreams is not available (and more than likely hasn’t been available as long as they have been searching).

Now let’s talk about Garbage In, Garbage Out. Most good listing agents create virtual tours or videos for their properties. These virtual tours are uploaded to the Internet, and are syndicated all over the Internet to home search sites. This is fantastic for sellers because their property is quickly promoted worldwide. But buyers can’t always rely on these home search sites simply because the information is often out of date.

Unfortunately, listing agents often forget to mark a virtual tour as sold once the property is no longer available. Months or even years can go by with this virtual tour living on the Internet as an active listing. Sometimes, the home may still be available, but the price has changed. Again, the information available about the property isn’t always correct because it does not function in real time, which is moving very fast in our current market.

So, what is the best way to find a home, you ask? That is easy. Find a reputable Realtor, and trust him with your real estate search. He can very easily set you up with a customized search on the MLS. A portal will be created for you, which will show you all of the homes fitting your criteria, no matter how specific or general your requirements. If you want a search as broad as all single family homes in Mesa or one, which narrows it down to a specific neighborhood, size and price, a good Realtor can find you your dream home. What you see in that portal will be as accurate a search as we agents use. Then, trust your agent to help you understand the market, the comps, as well as the pros and cons of the property. Stop wasting your time, and stop getting frustrated. Use a Realtor to help you find your next home, and make the process fun!

John Karadsheh is a licensed REALTOR® with Coldwell Banker Trails And Paths Premier Properties. He also is an Associate Broker, an Accredited Buyers Representative, and a Certified Residential Specialist. In addition, Ranking Arizona Magazine ranked him the No. 2 Residential Real Estate Agent in Arizona. You can contact John with any of your real estate questions. Call him at (602) 615-0843, or go to his Web site at www.BuyAndSellAZ.com.

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