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The Importance of Good Marketing

by John Karadsheh December 8, 2010
written by John Karadsheh December 8, 2010

marketing is important to sell homeAs the heat of the summer months fades away, many people start thinking about putting their homes on the market.

This is, indeed, a great time to list your home! In the winter and spring, many people come to our state with the intent of purchasing another residence. Other buyers also get motivated to look while the weather is nice.

As I look through the Multiple Listing Service (MLS) system at properties, I never cease to be amazed by how many properties are poorly marketed. There are often typos in the descriptions and photos that hinder the sale of homes rather than help them get sold.

The reality today is most buyers start looking for homes online before they ever get in their cars and drive around. They look at listings, photos and virtual tours. Ultimately, they narrow down their choices to a few homes they actually take the time to physically tour. In fact, a lot of people lose showings before they even get one person through their homes because of the way they are marketed and presented online.

Great photos make all the difference in whether or not a buyer takes the next steps to tour a home. Some listings will feature one photo of the backyard

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