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FeaturedLocal Business

Boutique Offers New Approach to Fashion with a Personal Touch

by Jamie Killin February 27, 2015February 27, 2015
written by Jamie Killin February 27, 2015February 27, 2015

Bella Blue BoutiqueBella Blue Boutique is pleased to present its Spring Fashion Show, which will take place at The Vistas Pavilion within the Las Sendas Golf Club, on March 22, from 1 to 3 p.m.

Take in the fashion show for $25 per person, and enjoy wine and cheese at the same time. To RSVP, call (602) 421-2318, or send an email to carlottapaja@gmail.com.

In addition to the upcoming fashion show, Bella Blue Boutique, a popular apparel and accessories shop, in The Village at Las Sendas, held a successful open house last month. The event received genuine support of many East Mesa residents.

Frances Carlotta-Paja, who recently took ownership of the boutique, has been working to add new styles and her own personal touch to the store’s inventory.

“She’s done a fantastic job,” said Las Sendas resident and open house attendee Traci Morgan, of Frances’ new endeavor. “I think the boutique is going to be great for our community,” Traci said. “It will be nice to have a new, fresh approach to fashion. If anybody is going to do it, Frances is the one.”

Cathi Sabin, co-owner of Coco Milano’s, a home décor boutique, also in The Village at Las Sendas, said the changes happening at Bella Blue Boutique have brought new life to the shopping center.

“People are excited about their businesses,” she said. “I am really excited about having a new neighbor close to our new design studio.”

Frances said she had wanted to own Bella Blue Boutique for 10 years, and when she learned it was going up for sale this past summer, she knew the timing was right. “It’s what I love,” she said of overseeing the shop. “I don’t feel like it’s work.”

Frances has been a Las Sendas resident for 15 years, and since taking ownership of Bella Blue Boutique, has only become more involved in the community by joining the Mesa Chamber of Commerce, and participating in fund-raising and charity events.

Just recently, the boutique owner hosted a ladies fund-raiser night. She donated a percentage of the evening’s revenue to help fund a group of students on a trip to New York for Fashion Week. “I want to see young people succeed in the fashion industry,” Frances said. “It warms my heart to see young kids who want to do this.”

Las Sendas resident and Bella Blue Boutique employee Gail Barrette believes customers can look forward to a rejuvenated and updated store appearance, with great spring fashions. “We’ve freshened up the look of the store, and carry unique things you are not going to find at the mall,” she said. “Bella Blue Boutique offers colorful blouses, skirts and capri pants for the transition from spring to summer.”

According to Frances, exclusive pieces are just one of the many great things setting Bella Blue Boutique apart from other fashion retailers. “We want clothes you can’t find everywhere,” she said. “I’m trying to bring in unique pieces.”

Bella Blue also is unique in its exceptional customer service and personalized shopping experience.

“We offer individual attention to everyone who comes in, starting with our greeting and extending to our personal shopper services,” said Gail.

Jeannette Tedeschi, another Bella Blue Boutique employee and Red Mountain Ranch resident, loves to see customers leaving the store happy. “I love clothing, she said. “It’s my passion. When people come in, we don’t know what they like. We start picking things out for the dressing room, and can evaluate the look in their faces,” Jeannette continued. “Customers will say to me, ‘I had no idea this would look good on me. I never knew how to put things together.’”    

For more information about Bella Blue Boutique, visit https://www.facebook.com/BellaBlueMesa, or call (480) 924-1088. The boutique is located in The Village at Las Sendas, at 2837 N. Power Road, near the intersection of Power and McDowell roads. Hours of operation are Monday through Saturday, from 10 a.m., to 6 p.m.

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