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The Importance of Hormones and BHRT

by Gina Van Luven Board-Certified Health Coach and Owner September 8, 2025September 8, 2025
written by Gina Van Luven Board-Certified Health Coach and Owner September 8, 2025September 8, 2025

After age 40, hormones begin to decline for women, with more significant decline after age 50, leading to many unpleasant symptoms. For men, testosterone declines about 1-2% every year after age 30, and by the age of 60, most men have 20-30% lower levels, which can negatively affect energy, libido, and muscle mass.

UNDERSTANDING HORMONES AND AGING

Hormones act as chemical messengers that regulate metabolism, mood, reproduction, and more. Over time, levels of estrogen, progesterone, testosterone, DHEA and others naturally decline. These shifts can lead to symptoms such as hot flashes, fatigue, mood swings, low libido, weight gain, and cognitive changes.

ABOUT BHRT

Bioidentical hormone replacement therapy (BHRT) uses hormones that are chemically identical to those produced by the human body. These are custom compounded from plant sources like soy or wild yam and are available in creams, gels, transdermal patches, oral capsules, shots, and pellets. As people age or face hormonal imbalances, BHRT seeks to restore optimal hormone levels and, therefore, health.

At Prime IV Hydration & Wellness, we use the BRITE™ method which, for women, is based on symptoms during the first several months versus a blood or urine test. This is because women’s hormones fluctuate significantly throughout the day, week, and month. Adjusting dosages based on symptoms has been significantly more accurate for women, offering better relief of symptoms. For men, we require a blood test within three months of prescribing testosterone.

Our hormones are derived from wild yams, suspended in organic jojoba oil, and applied topically. This offers the BEST delivery, bypassing digestion, and more accurately mimics the natural cycle of hormones. This is also easily adjustable day to day. Shots and pellets do not mimic the body’s natural cycle and are not easily adjusted, causing potential hormone swings you are stuck with until the next injection or insertion.

POTENTIAL BENEFITS FROM BHRT

  • Symptom Relief
  • Eases menopausal hot flashes and night sweats
  • Improves sleep quality and energy levels
  • Mood and Cognitive Support
  • Reduces anxiety and depressive symptoms
  • May enhance memory and focus
  • Sexual Health
  • Restores libido and vaginal lubrication in women
  • Improves erectile function and sexual desire in men
  • Bone, Muscle, and Metabolic Health
  • Helps maintain bone density and reduce fracture risk
  • Supports healthy metabolic rate and decreases body fat
  • Increases lean muscle mass
  • Disease mitigation
  • Supports cardiovascular health
  • Can help protect against certain types of cancer


Bioidentical hormone replacement therapy represents a personalized solution for managing age-related hormone decline. The BRITE method offered at Prime IV Hydration & Wellness aims to optimize symptom relief and quality of life. For more information about BHRT, please call us at (480) 992-4202 or go to primeiveastmesa. com to schedule an appointment for a complimentary health evaluation. Prime IV Hydration & Wellness – Red Mountain Gateway is located at 2025 N. Power Road in Suite 106 – (480) 992-4202 – primeiveastmesa.com.

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