In honor of Earth Day, on April 22, Aveda has set aside the entire month of April to raise awareness and funds to support Global Greengrants Fund clean water projects in Arizona and around the globe through Aveda Salons for Water projects.
“True Essence Salon, an Aveda Concept Salon, will take an active role in helping Aveda reach its goal,” said salon owner Maytee Green. “Everyone in the salon gets involved, and we always have fun doing it. We’re asking our clients and the local community to join in our fund-raising events.”
True Essence Salon, located at the northwest corner of Power and McDowell roads, is raffling off a huge gift basket of Aveda products, worth more than $200. Another raffle item is a $100 gift certificate, which can be used for Aveda products or salon services. Tickets are only $1 each.
Change lives $12 at a time with Aveda’s specially created Light the Way Candle of soy wax scented with organic ginger and ginger lily. All 100 percent of the purchase price helps protect clean water. The cost of one candle can provide clean drinking water to a family of six for six months. Candles may be purchased online or at the salon.
In addition, the entire staff will join with all Valley Aveda salons in a giant Cut-a-Thon on Monday, April 7, and a Walk for Water, starting at 8:30 a.m., on Monday, April 28, at the Aveda Institute Phoenix, located at 8475 S. Emerald Drive, in Tempe. To sign up for the Walk, call the institute at (480) 794-1362.
“If you want to schedule with your favorite stylist for the Cut-a-Thon, just call the institute for the times that person will be available,” said Maytee. “The cost is the same, but all the proceeds go to water conservation. And you also can make a donation.”
Since 1999, Aveda salons have raised more than $32 million, of which $26 million has supported clean water projects in Arizona and around the world. “Last year, Arizona Aveda salons raised $19,153 for our local partner, Western Resource Advocates,” said Maytee.
According to the Western Resource Advocates Web site, Arizona is the second fastest growing state in the nation, and receives only 13 inches of precipitation a year. Much of Arizona’s water comes from the Colorado River, which also supplies 36 million people, in six other states. Western Resource Advocates helps Arizona communities in Metro Phoenix and rural areas to decrease water use and reduce groundwater pumping to stretch our existing water supplies, while also alleviating pressure on Arizona’s rivers and groundwater sources.
Last year’s Earth Month resulted in Global Greengrants water projects, which protected or improved access to clean water for more than 550,000 people worldwide, as detailed at Aveda.com.
Aveda, an international leader in the use of plant-based and organic ingredients in its cosmetics and personal care products, promotes sustainability and environmental responsibility projects worldwide through fund raising and grants, as stated on the Web site.
True Essence Salon is located next to Bashas’ grocery store, at the northwest corner of Power and McDowell roads. For more information, call (480) 396-3112, or visit TrueEssenceSalon.com. For more information about Aveda’s water projects, visit www.SalonsforWater.org, www.Aveda.com, Aveda Institute Phoenix at www.aveda.edu/phoenix, and www.WesternResourceAdvocates.org.